I'm in the Bay trick

    Jenny Chung/ Acrimony, Sophia Amoruso/ Nasty Gal, Alex Valdman/ Homeroom Clothing

    There's a lot of things happening in San Francisco. And while it's definitely not the fashion capital of the world. There is something to be said for the many names and faces of those who are trying to do something... special.

    It's an entrepreneurial spirit I just can't describe. But trust me, these kids have that mojo and it's cool. You gotta support your people, you know?

    Jenny Chung/ Acrimony - This girl lives by the motto: work hard, play hard. With write-ups in the NY Times blog, Refinery29, Sportswear International, and Nylon, her store is easily one of the best in the Bay. Plus, she's funny and has good hair.

    Sophia Amoruso/ Nasty Gal - Sophia embodies the kind of self-made success I really admire. And that is why Nasty Gal is such a sensation. Likes include: Erin Wasson and Harley Viera-Newton (both customers). Dislikes include: Ugly couches.

    Alex Valdman/ Homeroom Clothing - Aka ALVAL "all caps, one word". To be honest, I don't know what this dude really does all day. But whatever he does, it definitely works. Streetware culture is huge in SF, and ALVAL is king.

    Check them out!

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